Why another branding agency?
There are plenty of talented branding agencies today, and they're good at what they do. Unfortunately, most of them only work with unethical consumer brands and big corporations. Few are focused on using their talent for deserving causes.
We believe brand strategy and design are incredibly powerful tools. They have the power to raise awareness, change consumer habits, start movements, and ultimately shape the world we live in. Most importantly, they have the power to create trust between organizations and people (whether that trust is warranted or not).
And most agencies use that power to create trust in companies that don't deserve it. The reason we trust companies like Facebook and Uber is because they've invested heavily into building a brand we can trust. They understand the power of a distinct brand in building trust. They use sleek design, strategic storytelling, and modern branding to cover up their insidious business practices. If it weren't for their brands, we would all see them for what they really are: corrupt, unethical money-making machines. They're sweatshops with modern branding.
This is why Hedrick exists. We've set out to build a world-class branding agency dedicated to redemptive causes. We're using the power of brand strategy and design – the power to create trust – to build distinct brands for organizations that are worthy of that trust. We've seen firsthand the important work that nonprofits and social enterprises are doing around the world, and when it comes to branding, we believe they deserve better. We're here to partner with organizations making the world a better place, not simply increasing their profit margins.
For a long time branding and advertising have been a part of the problem. We believe they can be a part of the solution.