Hedrick

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David Heinemeier Hansson (@DHH) is a fascinating guy – he created Ruby on Rails, the web framework for apps like Shopify, Airbnb, Square, and Kickstarter, he's co-founder and CTO at Basecamp, he's the New York Times best-selling co-author of books like Rework and It Doesn't Have to be Crazy at Work, and he's a Le Mans class-winning racing driver.

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Much of what is considered marketing today is just noise, fighting for our attention. But attention is cheap. You can be a viral sensation one day, capturing everyone's attention, and gone the next, totally forgotten.

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There are plenty of talented branding agencies today, and they're good at what they do. Unfortunately, most of them only work with unethical consumer brands and big corporations. Few are focused on using their talent for deserving causes.

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